Tidy the nest. Trust the number.

We go through your CRM record by record and fix what’s quietly wrecking the forecast. Duplicates get merged. Contacts get linked to their company wherever the match is clear, and the rest come back to you as a named list. Titles and picklists get cleaned up, and every open deal gets an owner.

It starts with Preflight, a free read-only scan that estimates what the broken records cost you. You sign a pass/fail checklist before we touch a record.

The full checklist → The free scan →

You bought a list, or someone built one in a spreadsheet. Before anyone contacts it, we check every row:

• the person is still in that role, with the date we checked, or marked unverified;
• the email address is deliverable;
• they’re not on a do-not-contact or suppression list;
• they’re not already in your CRM, so two reps don’t reach the same person.

You get the list back with a status on every row. Nothing gets sent to anyone on it.

How often a bad row gets through. We measured two things. The person checks on their own: on our labelled test set of 440 made-up rows, 20 of the 240 that should have been held passed. All 20 are one case, someone who left after a recent dated mention, which public sources can’t tell apart from someone still there. The whole clean, end to end: on a planted test list, 0 of 7 bad rows reached the file we hand back. We haven’t measured it on a real customer list yet, so we don’t quote a real-world rate. A row we can’t confirm comes back marked unverified.